Global Girlfriend
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Case Details:
Case Code : LDEN086
Case Length : 11 pages
Period :2005-2006
Pub Date : 2013
Teaching Note : Yes (3 Pages)
Organization : Frontier Airlines
Industry :Retail (Clothes and accessories)
Countries : US; Global
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Excerpts
The Greater Good Courtship
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As Stacey picked Tom up from the airport and took him to visit her modest office, Tom was articulate and did not appear to be suffering from jet lag after his long trip from (?) Asia. As she showed him around while explaining her business, Tom expressed eagerness to move quickly with the merger. He was going to arrange for her to fly down to Seattle so she could visit the Greater Good facilities and meet key people running its operations. He also wanted her to come to Los Angeles during the International Fair Trade week. After Tom’s departure for Seattle, Stacey felt positive about Tom’s visit even though she had not yet recovered from the initial shock.
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Furthermore, Stacey recalled an instance when a local social entrepreneur approached her and requested her to carry his line of earth-friendly bags. Even though environmentally friendly merchandise was a good fit with her existing product line, she declined the request because the bags were not made by any women’s cooperative. They were supplied from China and the entrepreneur did not know who made them....
Given her passion for social and economic justice, Stacey Edgar faced what she considered “ethical dilemmas.” She had to be cautious in evaluating the pros and cons of the proposed merger and quickly take a decision, but one she could live with! Would her artisan groups have a better chance of sustaining their livelihood if Global Girlfriend was folded into a large well-established company instead of remaining a small business or would they suffer under a capitalistic culture were the key questions that preoccupied her.....
Exhibits
Exhibits I: Global Girlfriend Sales
Exhibits II: Global Girlfriend’s Artisan Groups
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